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Pharmaceutical Marketing Simulation Platforms
Syandus has developed the pharmaceutical industry’s only experiential learning platform for promotional learning and multi-channel marketing.
Experiential learning enhances brand marketing with:
- Better Brand Message Retention
- Increased Behavior Change
- Greater Physician Comfort with your Therapy
- Unique Clinical Value for Physicians
Pharmaceutical brands work with us because we help them to add value to their interactions with doctors, while accomplishing their sales and marketing goals in a more effective way.
Advanced Learning Initiatives
Syandus is redefining what is possible in life science and medical education. The National Science Foundation granted Syandus several awards and supported the development of Syandus’ revolutionary platform to advance science and medicine through experiential learning.
What We Do
What We Do: Pharma’s only technology platform for promotional experiential learning & multichannel marketing.
Prescription behavior change through experiential promotional learning
Brands partner with Syandus to offer doctors a faster, more memorable way to improve their clinical skills, using an active “learn by doing” approach.
As doctors hone their new clinical skills, they also can explore and become comfortable treating with your brand’s therapy, through practice in simulation.
Our technology makes it easy to learn about and discuss the science of disease and your treatment.
This helps brands to deliver their message more effectively across personal and non-personal channels.
“These tools are helping us have longer, deeper conversations with our docs” - Brand Director for a $3B Respiratory Brand
Increase Sales
How can an experiential learning platform increase sales and market share?
Think about what needs to happen for a doctor to change their current treatment approach and switch to your therapy.
Getting a doctor to re-evaluate a treatment they are comfortable with and try a new approach is difficult. They need a reason to change and a way to become comfortable with the new approach.
There may be clinical barriers such as differential diagnosis challenges, adverse event concerns, patient resistance/communication issues, compliance, recognizing which patients are right for your brand, or a wide range of other issues.
We can use experiential learning to help the doctor improve their clinical skills, through practice, while also allowing them to practice and become comfortable treating and managing with your brand.
“It's quite relevant to my practice” - Primary Care Physician Response to ALIVE MedTM Simulations
“…It's a learning experience for me.” - Primary Care Physician Response to ALIVE MedTM Simulations
Behavior Change
Hands-on experience is the fastest way to change behavior and build comfort.
Experiential learning simulations enable doctors to quickly develop pattern recognition in a fast, engaging, and clinically valuable branded learning experience.
In high risk businesses like medicine, the military and aviation, simulations are the most effective way to become comfortable and proficient in a wide range of complex situations.
Syandus captures the intelligence of the “learn by doing” approach in advanced software to increase retention and behavior change.
Imagine the power of letting doctors experiment with and practice using your therapy with VIRTUAL PATIENTS in a safe, realistic simulation.
“I wish we had this in med school – a terrific teaching tool” - Physician attendee - Brand’s experiential learning event
“A quantum-leap improvement in the way that information is presented” - Physician attendee - Brand’s experiential learning event
Reaching Doctors
Experiential learning creates value that earns a doctor’s attention and delivers a more memorable and actionable brand message.
There are many resources available online, competing with your brand to earn a doctors time and attention.
Online content is currently limited to text, video and lightweight FLASH “interactives” that enhance user experience, but don’t increase clinical value.
What if you could offer doctors a best-in-class resource exclusively through your brand? A digital resource that could not only help doctors learn faster, deeper, and more memorably, but also improve their clinical skills through PRACTICE.
Syandus’ experiential learning does just that. It is pharma’s only experiential learning platform to help doctors learn by doing, as they practice with Virtual Patients and Virtual Pathophysiology in intelligently responsive simulations.
“Both Specialists and PCPs ‘come alive’ when the interactive module is introduced.” - From Brand’s 3rd Party Market Research Report on ALIVE Learning
Cost Effective
Cost Effective. Brands leverage their simulation platform across channels and time, creating value and return on their investment.
The Syandus platform was developed in partnership with pharmaceutical brand leaders, to meet their needs and answer common challenges across channels and throughout the brand’s lifecycle.
Content can be easily updated, allowing your brand to adapt its message over time and re-engage doctors directly through the platform.
This creates value over time, as your marketing platform adapts to your brand’s changing needs, goals and story.
Syandus has a number of brand clients who have used their platforms for four years or more and continue to invest in and grow their Syandus platforms based on performance.
“Docs love it. They keep asking reps for their own copy of the simulation” -
"" - Brand Director $500M Cardiovascular Brand
Clinical Challenges
Syandus’ programs help brands overcome clinical challenges, eliminating barriers to sales and market share growth.
Experiential promotional learning is a powerful new way for brands to overcome a wide range of challenges. Some examples:
VIRTUAL PATIENT
- Recognize Your Brand’s Patient Profile
- Diagnosis Challenges
- Adherence / Persistence
- Adverse Reaction Issues
- Encourage Earlier or More Aggressive Treatment
- Complex dosing or management
VIRTUAL PATHOPHYSIOLOGY
- Unique MOA (Phase III)
- Disease State – Explore and control biological pathways
- Addressing & differentiating from new competitors
- Prime doctors for your brand’s message
“The simulation technology got their attention” - Physician Speaker Response to ALIVE Learning
“The audience gets more involved – it’s not just a lecture.” - Physician Speaker Response to ALIVE Learning
Contact Syandus
Syandus is located 40 miles west of Philadelphia in scenic Chester County.
Directions: MapQuest
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Syandus Inc.
760 Constitution Drive
Suite 106
Exton, PA 19341
Phone: (610) 321-2500
Fax: (610) 321-2410
info@syandus.com
Ready to discuss how you can use experiential learning to make doctors comfortable treating with your brand? Contact our Senior Director of Business Development:
Lisa A. Demko RN, BSN
Office: (610) 321-2500 x209
Direct: (610) 639-1686
lisa.demko@syandus.com