What’s the difference between tactical and strategic sales performance initiatives?
Tactical initiatives typically solve pressing needs, such industry updates, breaking news on the competition, or the latest product information.
Strategic initiatives maximize the significant investments made by an organization in training, sales processes, and coaching. Strategic needs lurk below the radar and often go unnoticed, yet when strategic needs are addressed, they can create significant performance gains for the company.
Here we will explore three strategic needs to improve sales performance. They are hard to solve, and I will describe how new technology offers a promising solution to all three.