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The Right Tool for the Job? How to Accelerate Sales Performance through Skill Acquisition.

By Douglas Seifert, PhD on Sep 27, 2017 2:46:13 PM


Of course, the sales team wants your training program to impact sales. But is your sales training program designed to improve sales performance? Certainly you’re inclined to answer “absolutely.” It’s your job, after all.

The real question is, are you using the right learning tools to make it happen?


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Cognitive Flexibility: How to Save Humanity (and Training) Through Pattern Recognition

By Douglas Seifert, PhD on Sep 20, 2017 9:00:00 AM


Humans are still the best pattern-recognition machines on the planet! (At least for now.) Yes, we have suffered losses to man-made machine, in Jeopardy, chess, and recently the game Go. But we recognize complex patterns in everyday life and transform them into actionable steps, in ways that machines cannot.

What’s our secret? Cognitive Flexibility. This trait allows us to diagnose, design, and problem-solve in highly unstructured situations where “rules” do not yet exist.

So, if we humans are so good at this cognitive flexibility thing, how can we use it to develop more effective learning programs?


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How to Include "Expert" Decision Making into Training with Cognitive Apprenticeship

By Douglas Seifert, PhD on Sep 14, 2017 9:00:00 AM


Think for a moment about someone you know that is an expert at something. They could be great at their job, defusing conflicts, or managing their health. Now think about how they do it, and how you would build a program to help others achieve better performance in that area. Pretty challenging, right? Why is it so hard?


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Get Real! How Experiential Realism Transforms Training through Effective Knowledge Transfer

By Douglas Seifert, PhD on Sep 8, 2017 9:10:21 AM


Does realism really matter in training? The short answer is... yes.

Realism is essential when the goal is to create virtual learning environments to transfer knowledge from the classroom or an e-learning program to real-world behaviors.  Two cognitive science concepts provide the underpinnings for why experiential realism improves knowledge transfer.   


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4 Cognitive Science Approaches to Optimize Knowledge Transfer in Training

By Douglas Seifert, PhD on Sep 1, 2017 3:48:35 PM


Why do so many e-learning programs focus on acquiring knowledge and then afterwards, expect learners to master the knowledge transfer to practical situations on their own? That’s like offering a course on flying a plane and then expecting learners to climb into a plane and take off.

What’s missing? Well, it’s an enormously important part of the learning process: skill acquisition. This is the skill to apply learned knowledge in fluid, real-world situations, and make more optimal decisions. This skill-building process – the flight simulator – is the critical part!

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